《Ver.1》Coffee Stage 咖啡舞台:運用人工智能擴展全球市場的全新里程碑

"Ver.1" Coffee Stage Coffee Stage: A new milestone in using artificial intelligence to expand the global market

Category: E-commerce
Update date: 20240410

Release date: April 11, 2024


You might be wondering, why would an online store start sharing its news? In fact, this is not only communicating with our customers, but also providing the latest information about us to our partners and companies we may cooperate with in the future. This is the first time we've shared it in this format, so here's the background and reasons for it.

Challenges of Recruiting Partners

We have tried to recruit agents or suppliers through announcements, hoping to enhance our market competitiveness by expanding our product lines. However, a lack of clear communication about the details of the collaboration led to a series of confusions that put the plan on hold. This experience made us realize the need to establish a clearer and more efficient cooperation process.

Give examples of collaboration challenges

In the past, we have received many cooperation inquiries involving various aspects such as website establishment, detailed charging issues, product video production or design services, and profit distribution. These issues reflect a major shortcoming in our failure to provide clear guidelines for collaboration.

Improvement plans and future prospects

In order to solve this problem, we decided to reorganize and make public these cooperation details after improving the operating procedures and systems. When these preparations are completed, we will re-invite partners interested in cooperation to contact us. For companies that have contacted us before, we will respond in due course and explore possible collaboration opportunities. Thank you again for your support and patience. We expect to recruit again in the third quarter of 2024 and optimize and expand the process.

Innovative website and global expansion milestone

Start-up stage and market response

When we launched Coffee Stage's website, our initial sales strategy focused on Google search optimization. After half a year of operation, we were pleasantly surprised to find that customers from all over the world were making inquiries and placing orders online.

At first, we did not consider the specific operations of import and export, because each country’s regulations and listing procedures are different, taxes may be very high, and some products may face import restrictions. Therefore, we initially only set up sales points in Hong Kong and Macau.

Expansion strategy and multi-language support

However, with the increase in website data and the richness of product categories, we realized that if we were limited to the Hong Kong market, we might become just like other merchants and become an ordinary retailer. Therefore, starting in 2022, we will begin to translate website content into English and Simplified Chinese to attract more overseas customers and gradually expand our sales scope and performance.

Optimization of payment systems and tax processing

By the first quarter of 2024, we have successfully enabled the website to support Traditional Chinese, Simplified Chinese and English, and can automatically calculate and display tariffs and shipping costs. Our goal is to further optimize the payment system to reach an advanced level similar to that of large e-commerce platforms such as Taobao and Amazon. Since Hong Kong is a duty-free area, local purchases do not need to display taxes, but this is not the case for international transactions, which increases the cost and complexity of communicating shipping costs and taxes with out-of-town customers.

Plan to open up new markets

As of the second quarter of 2024, we have resolved these restrictions and plan to open markets in countries such as Japan, Singapore, Malaysia, Australia, South Korea, the United States, and the United Kingdom. We hope that these efforts will further enhance the international visibility of the Coffee Stage brand and allow more global consumers to recognize our brand and products.

Using artificial intelligence technology to improve efficiency

Innovation in translation efficiency

In the second quarter of 2024, the Coffee Stage website will be committed to improving the quality of multi-language translation and no longer relying on traditional Google Translate. As website content continues to grow, the task of manually translating each piece becomes increasingly difficult, especially when it comes to maintaining cultural accuracy. Therefore, we will use advanced artificial intelligence technologies, such as ChatGPT and DeepL, to perform translation work.

These artificial intelligence tools can not only provide more accurate translations, but also significantly reduce the company's labor costs. For example, if you need to hire professional translators to continuously update website content, the monthly cost will need to increase by at least HK$20,000 to HK$30,000. After introducing AI translation, we expect that whenever a traditional Chinese product is added, the system can automatically and instantly translate it into the local language of the target market. This will be achieved in the second quarter of 2024

Translation optimization for instant messaging

Furthermore, we plan to enable instant translation of conversations conducted by customers on instant messaging software after the third quarter of 2024. Although the operation and maintenance costs of these systems are high, relative to the benefits they bring, these The cost is not excessive.

Looking to the future

Currently, we are planning to open our website to countries such as Japan, Singapore, Malaysia, Australia, South Korea, the United States, and the United Kingdom in the second quarter. We hope that these efforts will increase Coffee Stage's brand exposure and gradually build awareness in the international market.

Thank you to every partner, supplier and customer who supports us. We look forward to bringing you more growth and opportunities in the future. Please continue to pay attention to our updates and look forward to seeing more neatly organized and updated information on our website tomorrow.

I hope that through this sharing, you can better understand Coffee Stage’s efforts and achievements in facing challenges and expanding the market. We look forward to establishing cooperation with more enterprises and customers to create a better future. See you next week!

Sincerely, Coffee Stage Coffee Stage Team


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